Located at the strategic crossroads of Serrano and Castellana, ABC Serrano has been more than a building; it has been a privileged witness to the history of Madrid. In November 1907, the majestic walls saw Kings Alfonso XIII and Victoria Eugenia pass by, leaving a real mark on the history of the place.

However, in the convulsive republican period of 1931, in the midst of effervescence and changes, the building was temporarily seized, resonating with the echoes of a Spain in transformation.

In the intermediate phase, between 1931 and 1967, the ABC Serrano workshops not only resonated with the jingle of the machines, but also harbored the challenges of a constantly evolving press. The printing press became the engine of an information machine that narrated the events of a changing world.

In 1995, the architect Mariano Bayón led the building's metamorphosis. Preserving its historic essence, ABC Serrano becomes a shopping center that resonates with the richness of its past, maintaining facades, staircases and the essence of the Torcuato era.

In 2020, Grupo Life Gourmet, known for its gastronomic excellence and creativity, acquired ABC Serrano. This milestone marked a rebirth for the center, bringing with it an avant-garde vision and a deep respect for its rich history. The masterful hand of the internationally recognized designer Pepe Leal transformed every corner, highlighting the fusion of the modern and cosmopolitan with the traditional essence of the building.